Saturday, November 17, 2007

The Yellow Paperclip Goes to North Carolina... and Gets a Yellow Book Back!

Remember that trip I made to the post office (when I saw 6 paperclips) to mail three copies of my book? Well, one made it to Neil in Delaware, another was bound for San Francisco (I'm still waiting to hear from her), and the last to North Carolina, addressed to Jeffrey Gitomer.

Jeffrey who? He has defined himself as (and I quote from his website): 1. a creative, on the edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information that they can take out in the street one minute after the seminar is over and turn it into money. See also: salesman. (Better yet, see more of him at!)

Okay, so why did I send my book to a salesman? I bought two of his books at the airport in Pittsburgh (The Little Red Book of Sales Answers and The Little Black Book of Connections) because I really enjoyed reading the first book my boss bought (The Little Red Book of Selling) and thought I'd buy more. I haven't read many books on sales, so I can't say that his are the best - but I like Jeffrey's because he writes well, he gives simple yet practical advice, and he is outrageously funny... and as a rookie saleswoman in the team, that works for me! In The Little Red Book of Sales Answers, he shares that instead of boring corporate gifts or fancy dinners, he gives children's books as gifts - it's more personal and makes his clients happy to have something new to read to their kids or grandkids. And of course a lightbulb went on in my head! Why not introduce him to the Yellow Paperclip? It was one of those spur-of-the-moment, don't-think-too-much-about-it-but-just-do-it things - I wrote him a note on bright yellow paper, enclosed the letter and my book in an envelope and walked over to the post office the very next day.

I came home past 2AM (after a fun evening with Lyn, Eden and Carlo) and tiptoed my way in the house. What a happy surprise to see a Buy Gitomer box with my name on it! Wrapped in giant bubble wrap (as in the bubbles were larger than ten peso coins!), I got my own copy of The Little Gold Book of Yes!Attitude (the bright yellow book above with a great autograph and dedication: "Nikki rocks!") and a handwritten note from Jeffrey himself: Nikki - Thank you for your wonderful book and nice note. Waiting for world peace - meanwhile, enjoy my book. - Jeffrey

Now that's a real great salesman and connector!

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